{"id":253163,"date":"2026-08-10T18:18:11","date_gmt":"2026-08-10T16:18:11","guid":{"rendered":"https:\/\/www.madescholarships.com\/?post_type=kennisbank&p=253163"},"modified":"2026-08-10T18:18:11","modified_gmt":"2026-08-10T16:18:11","slug":"social-media-and-college-recruiting-what-do-us-coaches-look-for","status":"publish","type":"kennisbank","link":"https:\/\/www.madescholarships.com\/en\/resources\/social-media-and-college-recruiting-what-do-us-coaches-look-for\/","title":{"rendered":"Social media and college recruiting: what do US coaches look for?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":45,"featured_media":241574,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Social media & college recruiting: what coaches look for | Made","_yoast_wpseo_metadesc":"How do US college coaches evaluate your social media? Discover key do's and don'ts, bio optimization, and how to avoid costly mistakes.","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"kennisbank-thema":[616],"kennisbank-type":[618],"class_list":["post-253163","kennisbank","type-kennisbank","status-publish","has-post-thumbnail","hentry","kennisbank-thema-recruitment-process","kennisbank-type-artikel"],"acf":{"samenvatting":"During the college recruiting process, you dedicate a significant amount of time to competing and building a strong highlight video. That makes complete sense, as those elements initially catch the eye of US college coaches.\r\nHowever, in practice, we notice that many athletes underestimate one crucial element: social media.\r\nVirtually every coach, once genuinely interested, wants to know the person behind the athlete. Consequently, most coaches will sooner or later check your Instagram, TikTok, or X (formerly Twitter) accounts.\r\nThis does not mean you need to become an influencer or post every week. However, it is wise to consider what impression a coach gets when they open your profile.","leestijd":5,"body":"

Social media won't win you a scholarship, but it can cost you one<\/h2>\r\nWe notice that almost every US coach eventually reviews an athlete's social media accounts. They evaluate the overall online impression: Will this athlete fit into our team culture? Do they project maturity? Are there any posts that raise concerns?\r\n\r\nIf a coach repeatedly sees posts depicting nightlife, alcohol consumption, online arguments, or negative comments about coaches, teammates, or officials, it will directly impact how they evaluate you.\r\n\r\nA college coach invests substantial time, effort, and financial resources into an international student-athlete. If what they see online causes them to question your attitude or behavior, that alone can be reason enough to halt the recruiting process\u2014often even before personal contact has taken place.\r\n\r\nPay attention to tagged content:<\/strong> Even if you post carefully, friends might tag you in photos or videos that are less appropriate. Regularly check your tagged photos on Instagram and adjust your privacy settings so you must manually approve tagged posts before they appear on your profile.\r\n

Make sure a coach doesn't have to search<\/h2>\r\nWhen a coach lands on your Instagram or TikTok profile, you want to make their evaluation as effortless as possible. College coaches do not have time to search across multiple websites for your highlight video, athletic stats, or academic details.\r\n\r\nTherefore, make sure to place a single link in your social media bio that leads to a page containing all your essential information organized in one place.\r\n\r\nA complete recruiting profile includes details such as:\r\n